In this learning module we focus on identifying key target markets and how to reach them. This is the important precursor to marketing and advertising. We cover the following topics:
- Key target markets
- Market segmentation
- Psychographic marketing factors
- Brand affiliated marketing
- Cause related marketing
- Target market avatars
We will work with you to create a target market profile that allows you to clearly identify who your ideal customer is and how to reach them..
Product Notes: This is a combination of an online class plus two 45 minute consulting sessions. Once you purchase this class you will receive an email within 48 hours with a registration code for your class. All online classes start on the Monday following your purchase date.